About Us

Welcome to Capital District For Sale By Owner

We are locally owned and operated. Since 1988 we have been serving the Albany, NY and surrounding areas providing homeowners with an alternative to commission-based real estate. Our goal is to provide the homeseller with maximum multi-media exposure needed to successfully sell their home on their own without paying commission. Our customers typically sell faster and net more money than those who go the conventional method of home selling. In fact, when surveyed, 99% of our customers say they would use For Sale By Owner to sell their next home!

We publish For Sale By Owner Magazine with over 30,000 copies distributed to high traffic locations in a five county area. We also have an established on-line presence offering exposure through our top websites. We provide all of the signage, forms, fact sheets, etc needed to complete the sale. You'll get the maximum exposure you need to sell your home. You're in control - you call the shots, and you keep your hard earned equity instead of spending thousands of dollars in commissions.

Let us de-mystify the process of selling a home by owner! We will show you how home owners with virtually no real estate sales experience can indeed sell their own property better than anyone else can and do it quicker net more at the same time!

A trillion-dollar industry has misinformed you that you cannot and should not sell your own property... That you should rely on someone else (with fees) because you need a professional agent with a fancy office, a listing service, sales assistants, cell phone, laptop PC, glamour photo and a big car to sell it for you. Billions of dollars in potential commissions are on the table, and the real estate agent's marketing was supposedly clear: As just an average home owner, you do not have the knowledge to sell your own property. Wrong!

We believe that most homeowners are more than qualified to sell their own property. Our mission is to empower home sellers with the knowledge and tools to not only compete with the best agents, but to significantly outperform them. Our FSBO program does just that.

Nationally, almost 30% of all homes sold are sold by owner, and we see the metro's largest real estate firms now beginning to offer reduced commissions, discount brokers offering reduced or even free listing services, and agents more willing than ever to reduce their outrageously high commission splits.