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Selling Your Home in a Reluctant Market
Millions of so-called "FSBO" web sites, real estate agents, mortgage companies and others use every trick in the book to capture your FSBO business - and then leave you feeling foolish. Here are some common tricks to watch out for:
Real Estate Agent Scams

They tell FSBO sellers: “the seller always pay the commission!”
WRONG! When selling FSBO you absolutely do not pay any commission. New real estate laws make it very clear: a buyer’s agent works for the buyer, is hired by the buyer and pays the agent…the seller is under no obligation to pay any commission…don’t be fooled into paying a buyer’s agent commission!
Be FSBO and on the MLS:
There is no shortage of discount real estate brokers who would be more than happy to list your FSBO property on the MLS for a fast buck. But be careful! When you, or anyone, goes on the MLS you must agree to pay a commission to a buyer’s agent – generally 2.5% to 3.5% of your sales price. In addition, you must pay the broker to put you on the MLS. These listing brokers will put their phone number on the MLS in an effort to attract buyers and then sell them a different house, not yours! You may be required to pay for all advertising; most will not advertise your property. Most have additional fees if you want them to prepare the paperwork for you. Also, keep in mind that if a buyer’s agent makes an offer, they are rarely at full price, most are very low offers. A buyer’s agent is working for the buyer and trying to get them the lowest possible price. Plus, a buyer’s agent will want you to purchase a warranty for their buyer and after the buyer’s inspections, you can expect the buyer’s agent to ask you to pay hundreds or even thousands of dollars for repairs! Finally, these discount MLS listings are not available for buyers to see on most major internet sites, so do not assume you are getting any “extra” exposure.

Our FSBO customers sell twice as fast as properties listed on the MLS because home buyers today will always shop private home sales first because they know that every home listed with an agent has an inflated price to cover their high commissions. However, some sellers need to relocate or have an unusual or unique property and need all the exposure possible.

Bait and Switch
Unfortunately, there are many businesses claiming to be For Sale By Owner. Most are real estate agents or mortgage companies in disguise trying to get your listing or mortgage companies trying to sell your prospective buyer a mortgage. Many "discount" brokers try to trick you into listing with them by offering MLS for low fees. None of these businesses has your FSBO interest at heart. They all want to sell you something else. Most low MLS fee "discount” brokers use your home as "bait" to attract buyers, so their agents can intercept your buyers and convince them to sign with them as their buyer's agent. Our sole mission is to help you buy or sell real estate without paying a commission ...no hidden objective.
Mortgage Company Scams

Today, it seems like there is a mortgage company on every street corner. Competition is fierce for mortgage loans. They know if somebody is looking to buy a home, they'll probably need a mortgage. So in an effort to get buyers, they have started several scams directed at FSBO sellers.

Yard Sign Scam
Many struggling mortgage companies have started scams to place a sign in your yard, next to your FSBO yard sign. Their objective is to use your home as bait, to attract buyers, so they can sell them a mortgage (and in most cases not a mortgage for your house). They are simply interjecting a middleman in-between you and your buyer exactly what you do not want! We strongly suggest that you NOT allow any mortgage sign in your yard.
Internet Advertising Scam
In this scam, these mortgage companies offer "free" advertising of your house on their web site, if you allow them to place their mortgage sign in your yard. Don't sit by the phone waiting for their buyers to call off their web site. Most of their sites are worthless because buyers do not know they are there! Remember, they did not make the site to attract buyers, or to help you sell, they made it to attract sellers to let them put their sign in your yard! Their objective is to sell mortgages, not your house. FREE is worth exactly what you pay for it.
Pre-Qualified Buyer Scam
These mortgage companies promise to "unleash" hundreds of their so-called pre-approved and pre-qualified buyers to your house to buy it. The fact is, they don't send buyers and more importantly, our FSBO customers have no problem with their buyers not getting financed. They will try to scare you into believing that all your buyers are deadbeats and you need them to pre-qualify them - wrong! By far, most, if not all, of your buyers will be able to purchase your house without their "assistance". In reality, they'd like to see your home stay for sale forever so they can get unlimited buyer leads! Their objective is to sell mortgages, not your house.
Unbelievably low FSBO internet prices

There are millions of FSBO web sites on the internet, most are like billboards in the dessert, that is, nobody knows they are out there, especially home buyers! Most of these offer FREE, $10 or $50 or $100 FSBO "listings" - unfortunately, nobody will respond to your "listing" because nobody is looking at it. Don't sit by the phone waiting for their buyers to call off these web sites, you get what you pay for. Some of the national web sites claim high buyer traffic and listings, but on average, 75% or more of the homes they are showing have expired months or even years ago. They leave the expired listings viewable to make it look like they have a lot of "active" homes for sale. In reality, the number of active listings is very, very small. Our web sites are kept current, active and accurate everyday. Our web sites have thousands of local, ready, pre-qualified buyers looking to buy, everyday, in the Capital District area.

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